IT, data science and business intelligence professionals have the power to transform agile data into agile organisations. Find out how you can enrich your data and use it to deliver extraordinary business results.

While modern organisations are collecting more data than ever before, research shows that between 60 per cent and 73 per cent of that data goes unused. 

For IT, data science and business intelligence professionals, this can be highly frustrating. After all, they dedicate a lot of time to storing, managing and protecting company data, only to discover it’s not being put it to good use. 

So, why aren’t more companies maximising their return on data?

Well, more often than not, they aren’t intentionally misusing their data, they simply don’t understand what they have. A lot of the time, companies face vast volumes of unstructured and complex data from many different sources like data centres, cloud storage and commercial applications. For many, attempting to make sense of it all—especially when it’s in such a raw state—is both time consuming and stressful.

But, clever companies have realised that data is a huge competitive advantage. So, they’re investing in IT, data science and business intelligence experts to enrich and analyse their data. This is where  Hitachi Vantara and Perfekt can help.

Enrich your data
Data Experts use metadata and analytic insights to generate new context that enriches your data and makes it more intelligent. There are several ways they achieve this. They can cleanse your data, which basically means detecting, correcting or removing corrupt or inaccurate records. They can make it conform to standard definitions like data type, size and format. They can shape it by building hierarchical relationships between two or more logical entities. They can transform it from one format or structure into another format or structure. And, they can ingest it into storage for later use.

Next, they’ll refine your data by giving it a common context that increases awareness and understanding of it. They can orchestrate it so that it aligns to specific business requests within applications and infrastructure. They can virtualise it so that an application can retrieve and manipulate the data, and provide your users with a single or overall view. They can also blend it with data from multiple other sources to create a functioning dataset. 

If you really want to enrich your data, they can also merge it with third-party data from an external authoritative source. A lot of organisations do this to enhance their internal data and make even more informed decisions.

Analyse your data
Once they’ve enriched your data, they’ll present it in a way that makes it easy for you to analyse. They can model your data into dashboards and reports, and visualise it in human-friendly charts, graphs, and maps, that show trends, outliers, and patterns. 

Through analysis, your organisation will discover new ways to improve customer experience, innovate, drive operational efficiencies, reduce costs, and manage risk and compliance. 

Remember, as an IT, data science or business intelligence professional, you have the power to transform agile data into agile organisations. So, ask yourself, are you providing your organisation with enriched data analytics that truly helps them to get ahead?